Jamie Kay x Child Cancer Foundation
We’re incredibly humbled to announce a fourth year of generous support from Jamie Kay!
You may have seen their products gracing beautifully styled nursery rooms all over the world. From cot blankets, to stonewashed linen made from French flax to the purest organic cotton baby clothing, Jamie Kay creates a range of beautiful colours and delicate prints ethically crafted from the softest, highest quality fibres in the world.
Each piece is designed from their studio in New Zealand, including some very special projects in support of children with cancer and their loving whānau.
We’re honoured and excited to work with their team.
2024
With the 2021 & 2023 pyjama sets having created quite the stir, Jamie Kay supported us again with the most gorgeous limited-edition pyjamas in 2024.
And what a tremendous smash they were. They almost sold out in an hour! All sets were snapped up just a few hours later with 100% of the revenue going to Child Cancer Foundation.
We’re so touched!
In the end, the sale raised $100,000, bringing Jamie Kay’s support to an astonishing $454,600 total since 2020. Words can hardly express our gratitude for their generosity and care.
The prints were very special this year, too:
“Our sweet Clover Fields pattern is inspired by our darling Frankie, the daughter of our Head of Brand. At just 9 years old, she is a brave four-time cancer survivor. Our four-leaf clover stands for faith, love, hope, and luck – a beautiful blend to help us through life’s ups and downs. We hope that when your little one wears our Clover Fields pyjamas, they feel wrapped in the love of those four clover leaves, knowing they are stronger and braver than any challenge they face. For those on their own cancer journeys, may our clover remind you that improbable never means impossible xx”
– The Team at Jamie Kay
From the bottom of our hearts, thank you Jamie Kay.
Pyjama sets – 2023
This was the third year that Jamie Kay released something delightful and bespoke just for us. With two beautiful designs – Swan’s Picnic and Top Hat Swan – they raised an incredible $103,813 for Child Cancer Foundation in 2023!
We were overjoyed to have their generous and heartfelt support again, along with everyone who purchased during this very special promotion. Like their previous projects raising funds for Child Cancer Foundation, this collection sold out quickly. It warms us to know just how much love there is out there for our cause. Each sale makes a huge difference for the tamariki and whānau we care for, and we feel so fortunate for Jamie Kay’s creative and generous partnership.
Elsie The Kitty Fundraiser – 2022
The team at Jamie Kay raised the stakes in 2022 with an incredible fundraiser, Elsie the Kitty – a kitty for a cause. Growing on their success from last year, Jamie Kay raised an amazing $117,500 in just 4 hours! The original goal was $100,000 in 72 hours, but unbelievably only 4 hours were needed to sell out the beautiful Elsie toy.
100% of sales of the toy were donated to Child Cancer Foundation through the purchase of Elsie. Child Cancer Foundation was selected as the charity recipient as Jamie Kay Head of Brand Hannah Whitehead’s daughter Frankie is a two-time cancer survivor.
“We understand too well how difficult the cancer journey is, with our own daughter being one of these brave children. A $100,000 donation will go a long way in offering support to Kiwi families whose children are fighting childhood cancer!” (Hannah Whitehead, Jamie Kay Head of Brand & Frankie’s mother)
“We are delighted to be working with Jamie Kay on their latest Elsie campaign. Finding out your child has cancer turns your life upside down. The proceeds from this campaign will have a massive impact on the families we support, allowing us to continue to be there for them as they go through one of the toughest times in their lives.” (Monica Briggs – Chief Executive at Child Cancer Foundation)
Woodland Dream Fundraiser – 2021
We were very excited to be a part of Jamie’s Kay’s fundraiser in 2021. The team created a beautiful limited edition pyjama range – Woodland Dreams. This range contained three beautiful kids’ pyjama styles AND the total sales revenue went directly to Child Cancer Foundation to support tamariki with cancer and their whānau.
In 2020, creative director Jamie Fridd worked with artist Olivia Bezett to create their beautiful Woodland Dreams bunny print. After waiting for a while to find the perfect piece to put the print on, the opportunity to support Child Cancer Foundation was the perfect fit.
Child Cancer Foundation is a cause very close to hearts of the Jamie Kay team, with their Head of Brand’s daughter having been through cancer from ages three to six.
“We are really excited to be launching our beautiful new pyjama range with all sales being donated to Child Cancer Foundation. This organisation has played a large role in our lives over the last four years, firstly when our daughter Frankie was diagnosed with leukaemia at three years old and again this year when her cancer returned at age six. Child Cancer Foundation provides support for hundreds of families throughout New Zealand each year who find themselves on a path that no child should ever have to walk. Your support for this incredible cause means the world.” – Hannah, Head of Brand at Jamie Kay.
Twelve Days of Christmas – 2020
For Christmas 2020, Jamie Kay ran a Twelve Days of Christmas campaign. On the fourth day of Christmas, they donated 20% of all sales to Child Cancer Foundation — $25,000 in donations! We couldn’t be more grateful to be a part of this incredibly generous campaign.
