HomeWho Are WeOur StoriesJamie Kay x Child Cancer Foundation
HomeWho Are WeOur StoriesJamie Kay x Child Cancer Foundation

Jamie Kay x Child Cancer Foundation

Buy beautiful organic baby clothing this Christmas while supporting tamariki with cancer.

We’re beyond excited to announce our latest partnership with Jamie Kay!

You may have seen their blankets gracing the beautifully styled nursery rooms of parents all over the world. From cot blankets, to stonewashed linen made from French flax to the purest organic cotton baby clothing and merino wool, Jamie Kay creates a range of beautiful colours and delicate prints ethically crafted from the softest highest quality fibres in the world.

Each piece is designed from their studio in New Zealand, and we’re very excited to be a part of their latest pyjama range – Woodland Dreams. This new range contains three beautiful kids’ pyjama styles at just $29.99 each, AND the total sales revenue goes directly to Child Cancer Foundation to support tamariki with cancer and their whānau.

In 2020, creative director Jamie Kay worked with artist Olivia Bezett to create their beautiful Woodland Dreams bunny print. After waiting for a while to find the perfect piece to put the print on, the opportunity to support Child Cancer Foundation was the perfect fit.

Child Cancer Foundation is a cause very close to hearts of the Jamie Kay team, with their Head of Creative’s daughter having been through cancer from ages three to six.

“We are really excited to be launching our beautiful new pyjama range with all sales being donated to Child Cancer Foundation. This organisation has played a large role in our lives over the last four years, firstly when our daughter Frankie was diagnosed with leukaemia at three years old and again this year when her cancer returned at age six. Child Cancer Foundation provides support for hundreds of families throughout New Zealand each year who find themselves on a path that no child should ever have to walk. Your support for this incredible cause means the world.” – Hannah, Head of Creative at Jamie Kay.

Last Christmas Jamie Kay was able to donate $25,000 to the Child Cancer Foundation and this year they are setting their goal even higher at $100,000! The full $29.99 from every pair of PJs sold will be donated – we couldn’t be more grateful to be a part of this incredibly generous campaign.

We can’t wait to see your little ones enjoying their beautiful new pyjamas for a great cause! Check out the amazing range here.